ARMCo Has Launched – The Next Generation of Property and Finance Consultancy Services

We are pleased to announce that Liquidity Club is now part of ARMCo – a unique firm with an innovative approach to property and finance-based services, designed to assist and help businesses prosper in the ‘new normal’.

Created by business founder and investor Russell Martin, ARMCo offers a combination of specialist lending, corporate support, land procurement and development, and insurance services – catering for a rapidly evolving business landscape – providing clients with rounded and tailored solutions.

ARMCo is based in the centre of Birmingham’s finance district, providing a base from which the firm delivers its local, regional and national offering.

This business venture began over 15 years ago, when Russell formed Finance 4 Business, a specialist broker for finance transactions. He used his experience, expertise and connections to form four further businesses, including Liquidity Club, which together offered integrated solutions to clients. This provided the foundation for ARMCo’s formation, now complete with four additional firms, which allows us to provide our clients with a comprehensive offering of synergistic services.

ARMCo founder Russell Martin explains: “We are living in uncertain times and a post-pandemic world looks very different for a lot of businesses. Overcoming challenges such as access to business finance, sourcing sector-based specialist risk and insurance solutions or navigating land procurement and development opportunities will have presented complexity before Covid, but the ‘new normal’ will be more challenging for many.

“The combination of expertise at ARMCo means we can deliver bespoke solutions for our clients to help them maximise growth opportunities and give them an exceptional experience. Our adept approach ensures that even the most complex of transactions are navigated with integrity, proficiency and pace. The combination of a human approach, passion and commitment of strong leaders and highly collaborative partnerships, combined with a central services approach, presents an unrivalled proposition in the UK – particularly with Jon at the helm, leading and propelling the group,” he added.

Together with Liquidity Club, the ARMCo group involves Innovation 4 Business, Finance 4 Business and Walker Doble – alongside new firms Chordis Capital, Atlas Land & Planning, Cape Insurance and Midshore Partners. The group of business, operated by industry experts Russell Martin, David Pinnington, David Totney, Philip Moore, Rebecca Doble, Marc Walker, James England, Rob Lankey and Henry Gallacher offer expertise on financial solutions. This includes asset, bridging and development finance, tax solutions and MBOs – helping SMEs in a range of sectors, property developers (including allied trades and professionals) and investors.

The Fitzpatrick Group Ltd – a housing delivery service provider with a requirement for finance provision to aid its expansion into a number of specialist sub sectors, have benefited from ARMCo’s expertise.

The firm’s Managing Director, Mark Fitzpatrick, explains: “I have worked with Russell for more than a decade, initially through Finance 4 Business (F4B), through which I have had in excess of 25 loans arranged for me, across many disciplines and through a multitude of different lenders, from commercial mortgages, Buy-To-Let and bridging loans, to development and asset finance. The attention to detail, end-to-end service and dedication has been a staple feature of the service. 

“The evolution of ARMCo has seen the inception of some great businesses led by fantastic people, with whom I have transacted on many occasions, with great satisfaction and results. The launch of ARMCo makes absolute sense and I have no doubt Russell and his team will go from strength to strength.”

Russell concluded: “Success in any business involves being able to navigate a market, identify business opportunities and be agile enough to be able to plug gaps in the market. I have applied that formula to my businesses, and the ARMCo offering can now support businesses in realising their ambitions, as we all try to navigate our way through these turbulent times. We are a group of companies built on strong relationships, not transactions, and I’m delighted to have such robust and proven expertise on board at ARMCo. We have ambitious expansion plans, and will be adding more companies to provide further synergy within the group.”

For further information about ARMCo visit